January 3, 2011

DTS® and Lenovo Join Forces to Deliver the Ultimate Home Entertainment Experience


CALABASAS, Calif.--(BUSINESS WIRE)-- DTS, Inc. (Nasdaq:DTSI), the leader in high definition audio, today announced it has entered into an official agreement with Lenovo, one of the world's largest makers of personal computers, to integrate DTS technology into Lenovo's new digital home products. These products are scheduled to launch in China in 2011.

Digital home products with DTS audio decoding technology will allow the consumer to enjoy high definition content encoded with DTS Surround Sound. The integration of DTS technology, which has been widely adopted by major Hollywood content providers, enables Lenovo digital home products to deliver a more realistic and engaging entertainment experience.

"DTS is thrilled to partner with Lenovo, an internationally renowned PC maker, innovator and solution provider," said Roy Law, Corporate Vice President and Greater China Managing Director at DTS, Inc. "Lenovo's home digital products coupled with DTS technology will bring the highest quality home entertainment experience to consumers. This partnership absolutely underscores and emphasizes DTS' commitment to expanding the availability of audio technology that will offer the ultimate entertainment experience."

Mr. Xiong Wen, Director, New Business Development at Lenovo, also expressed strong confidence in the partnership with DTS, and the adoption of its technology. "Lenovo has always regarded customer satisfaction as one of our core values. With the rapid development of entertainment technology and, in particular, ongoing innovations in high definition products, consumers' demand for high quality audio is greater than ever. In keeping with this trend, partnering with DTS will allow us to bring a full, crystal clear sound experience to our end-users."

"As DTS continues to expand its technology footprint in various connected CE products such as home theaters, PCs, game consoles and smartphones, the brand is quickly becoming a household name in the HD entertainment space. The company's partnership with Lenovo further solidifies DTS' position as a leading provider of high performance audio in the consumer market.

About DTS, INC.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc. All other trademarks are the properties of their respective owners. (c) 2010 DTS, Inc. All rights reserved.

About Lenovo

Lenovo is one of the world's largest makers of personal computers and makes the world's most innovative PCs. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division. As a result, Lenovo embodies the unique market possibilities in combining the best of East and West -- joining North American and China-based technology players in the creation of a unified global PC leader with growing market positions in developed and emerging markets alike. With more than $16 billion in annual revenue, Lenovo's market strength spans not only market geographies but also the world's consumer and business PC markets.

Lenovo has operations hubs in Beijing, Raleigh, NC, Singapore and Paris, a marketing hub in Bangalore, India, and major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. The company employs more than 20,000 people worldwide.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of the Company's key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

Media Contacts:
Dave Blasucci
DTS
David.blasucci@dts.com
(818) 436-1080
or
Kat Kirsch
Formula
Kirsch@formulapr.com
(310) 578-7050

Source: DTS, Inc.

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