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April 12, 2011

DTS and HD Radio Bring the Home Theater Experience to the Car

DTS® Neural Surround Sound Featured on More Than 750 Radio Stations Broadcasting with HD RadioTM Technology

LAS VEGAS--(BUSINESS WIRE)-- NAB (Booth #SU7525) --DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, announced today that its HD Radio Technology surround sound content initiative with partners American Public Media, Minnesota Public Radio, JazzSet with Dee Dee Bridgewater from NPR Music, the Cleveland Institute of Music and others has resulted in more than 750 stations broadcasting original surround sound events and content to millions of listeners across the U.S. DTS has been a surround sound leader for HD Radio Technology in the United States since 2004, partnering with licensees such as Ford Motor Company, the first OEM to utilize DTS Neural Surround Sound decoding in its line of Lincoln vehicles.

In the first quarter of 2011, DTS Neural Surround Sound was the format of choice for the Los Angeles Philharmonic, Nashville Symphony and Miami's New World Symphony season openers. In addition, JazzSet, America's premier weekly Jazz program with the recent Grammy winning host Dee Dee Bridgewater, has broadcast artists including singer and bassist Esperanza Spalding , the 2011 Grammy award recipient for best New Artist. JazzSet regularly features music from the Kennedy Center in Washington DC. Denver's KUVO continues to be a leader in producing surround sound content in DTS Neural Surround with performances by Carmina Burmana and Itzhak Perlman planned in April 2011. Over 100 performances remain in 2011 including nationwide special events performed in Carnegie Hall, Kennedy Center, Newport Jazz Festival and other world-class venues.

"We have seen the number of U.S. radio stations broadcasting in surround sound double in size each year for the past three years," says Brian Towne, Executive Vice President and COO, DTS. "DTS high definition surround sound is a great value-add for HD Radio Technology as consumer's expectation for an enveloping entertainment experience moves from the home to the car."

Programs such as JazzSet and Performance Today use DTS Neural Surround Sound equipment by DaySequerra to encode both live and recorded 5.1 original surround sound mixes for stereo HD Radio broadcasts over existing stereo transmission infrastructures. DTS Neural Surround Sound is the format of choice for its performance, ease-of-use and easy integration for live or recorded content.

The 2011 Lincoln MKT, and new 2011 Lincoln MKX, featuring the THX-II certified audio system featuring DTS Neural are the only vehicles on the market that have the ability to decode the 5.1 surround sound broadcasts through HD Radio Technology.

ABOUT DTS, INC.

DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters is located in Calabasas, Calif., with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, DTS and the Symbol together, and DTS-HD are registered trademarks, and Neo:X, DTS-HD Master Audio, and DTS Premium Suite are trademarks of DTS, Inc. Blu-ray Disc is a trademark of the Blu-ray Disc Association. All other trademarks are the properties of their respective owners. (c) 2011 DTS, Inc. All rights reserved.

DTS-C

DTS
Alan L. Cohen
818-436-1081
Alan.cohen@dts.com
or
Formula
Kat Kirsch
310-578-7050
Kirsch@formulapr.com

Source: DTS, Inc.

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