DTS and HD Radio Bring the Home Theater Experience to the Car
DTS® Neural Surround Sound Featured on More Than 750 Radio Stations
Broadcasting with HD RadioTM Technology
LAS VEGAS--(BUSINESS WIRE)--
NAB (Booth #SU7525) --DTS,
Inc. (Nasdaq: DTSI), a leader in high-definition audio, announced today
that its HD Radio Technology surround sound content initiative with
partners American Public Media, Minnesota Public Radio, JazzSet with Dee
Dee Bridgewater from NPR Music, the Cleveland Institute of Music and
others has resulted in more than 750 stations broadcasting original
surround sound events and content to millions of listeners across the
U.S. DTS has been a surround sound leader for HD Radio Technology in the
United States since 2004, partnering with licensees such as Ford Motor
Company, the first OEM to utilize DTS Neural Surround Sound decoding in
its line of Lincoln vehicles.
In the first quarter of 2011, DTS Neural Surround Sound was the format
of choice for the Los Angeles Philharmonic, Nashville Symphony and
Miami's New World Symphony season openers. In addition, JazzSet,
America's premier weekly Jazz program with the recent Grammy winning
host Dee Dee Bridgewater, has broadcast artists including singer and
Spalding , the 2011 Grammy award recipient for best New Artist.
JazzSet regularly features music from the Kennedy Center in Washington
DC. Denver's KUVO continues to be a leader in producing surround sound
content in DTS Neural Surround with performances by Carmina Burmana and
Itzhak Perlman planned in April 2011. Over 100 performances remain in
2011 including nationwide special events performed in Carnegie Hall,
Kennedy Center, Newport Jazz Festival and other world-class venues.
"We have seen the number of U.S. radio stations broadcasting in surround
sound double in size each year for the past three years," says Brian
Towne, Executive Vice President and COO, DTS. "DTS high definition
surround sound is a great value-add for HD Radio Technology as
consumer's expectation for an enveloping entertainment experience moves
from the home to the car."
Programs such as JazzSet and Performance Today use DTS Neural
Surround Sound equipment by DaySequerra to encode both live and recorded
5.1 original surround sound mixes for stereo HD Radio broadcasts over
existing stereo transmission infrastructures. DTS Neural Surround Sound
is the format of choice for its performance, ease-of-use and easy
integration for live or recorded content.
The 2011 Lincoln MKT, and new 2011 Lincoln MKX, featuring the THX-II
certified audio system featuring DTS Neural are the only vehicles on the
market that have the ability to decode the 5.1 surround sound broadcasts
through HD Radio Technology.
ABOUT DTS, INC.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to hundreds of millions of DTS-licensed consumer electronics
products worldwide. From a renowned legacy as a pioneer in multi-channel
audio, DTS became a mandatory audio format in the Blu-ray Disc standard
and is now increasingly deployed in enabling digital delivery of movies
and other forms of digital entertainment on a growing array of
network-connected consumer devices. DTS technology is in home theaters,
car audio systems, PCs, game consoles, DVD players, televisions, digital
media players, set-top boxes, smartphones, surround music software and
every device capable of playing Blu-ray discs. Founded in 1993, DTS'
corporate headquarters is located in Calabasas, Calif., with its
licensing operations headquartered in Limerick, Ireland. DTS also has
offices in Northern California, Washington, China, France, Hong Kong,
Japan, Singapore, South Korea, Taiwan and the United Kingdom. For
further information, please visit www.dts.com.
DTS, the Symbol, DTS and the Symbol together, and DTS-HD are registered
trademarks, and Neo:X, DTS-HD Master Audio, and DTS Premium Suite are
trademarks of DTS, Inc. Blu-ray Disc is a trademark of the Blu-ray Disc
Association. All other trademarks are the properties of their respective
owners. (c) 2011 DTS, Inc. All rights reserved.
Alan L. Cohen
Source: DTS, Inc.
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